Samer Jewellery is a leading gold jewellery shop in Dubai. The jeweller opened its doors to the UAE in 1990, but did not begin operations in Dubai until 1995. However, since then, it has set the trend for gold jewellery designs in Dubai. There are two major Samer Jewellery shops in Dubai: A retail shop at the Dubai Mall and a wholesale store at the Gold Centre Building in Deira.